In these 30 years at Floralia, together with my team, we have created and made many unique
We have followed almost all the trends in floral design, knowing that only the special details leave
a lasting impression. But how does one decide which custom details to include, and how do you
come up with them?
Weddings: The best way to make a wedding memorable is to make it your own. Take inspiration from your own history, culture, taste and desires. Our first approach to wedding design is born from the couple’s story. Their story is then entwined with our background knowledge on wedding traditions
and customs from different cultures (European, Indian, Jewish, Orthodox, Christian and Persian).
This gives us permission to give life to completely original scenography that’s personalised to the
couple and emotionally rich. We like to ask our couples how they envision their special day. Their
ideas and approaches are always a marvellous source of inspiration.
Events: The same happens for every type of event. Whether we are discussing a birthday, a Bar/Bat
Mitzvah, a baptism, a Christmas party or a business milestone for a company. First, we always
want to listen to our clients, understand what is important to them, and solidify what feelings they
want to convey and communicate with their guests. A flower, the light of a candle or a personal
object placed in the right space. These special touches must touch the heart of our clients so they
may share an aesthetically perfect, unique and unforgettable moment together with their guests.